Since Eloqua primarily focuses on email marketing and campaign management, it does not include SMS messaging as a native feature. To address this limitation, I partnered with my client to develop a custom Eloqua application that integrates with three major SMS providers:

• Inmobile
• SMSDK
• Sinch

The integration was implemented as an SMS Cloud Connector, allowing marketers to drag a component directly onto the Eloqua campaign canvas. With just a few clicks, users could select the appropriate contact field and design dynamic SMS message templates.

A standout feature of this solution was the integration of the Mustache templating engine, which enabled advanced personalization by merging dynamic data—including stringified JSON fields—directly into SMS bodies.

Message delivery status was tracked through a callback-based reporting mechanism, allowing contacts to be flagged as successful or failed based on delivery outcomes. This data was then synced back into Eloqua for tracking and analytics.

Overall, the integration streamlined SMS functionality within Eloqua, giving marketers a seamless, scalable way to incorporate SMS into their multi-channel campaign strategies.