The objective of this project was to integrate the Rich Relevance Customer Experience and Personalization Platform into Oracle Eloqua as a standard application. The integration leveraged Rich Relevance’s Recommend and Engage products to deliver personalized content within Eloqua email campaigns.

Personalization was achieved using Eloqua’s Cloud Content feature, allowing marketers to drag and drop dynamic content blocks directly into email templates. This setup enabled personalized content to be generated at the moment when email content renders, based on predefined logic.

Two types of personalized content were supported:

Recommend

The Recommend integration allowed marketers to configure personalized product suggestions. Through a user interface, they could search for products or categories using data pulled from Eloqua Custom Data Objects (CDOs). Visual presentation templates were also managed within Eloqua and made available via dropdown selectors. These templates, combined with selected product data, were used to construct the necessary parameters for dynamic content rendering within emails.

Engage

The Engage product followed a similar configuration flow but focused on serving personalized banners, ads, and promotional content. This type of content was simpler to manage, offering quick ways for marketers to enhance visual impact and user engagement within their campaigns.